The tape is similar to gaffer tape but it's not gaffer tape and falls short in several ways. 1, it tears easily but not as cleanly as gaffer tape 2, the stickiness is similar to gaffer tape but it's not quite sticky enough, for example, we tried taping seamless to a carpeted floor and within a few minutes the tape had come undone from the short business carpet - gaffer tape stays put till it's peeled off 3, it a plastic or vinyl tape not cloth, therefore, it's a bit shiny (bad) and regular pens can't write on it (bad) but we were able to write on it with a sharpie (good). Bottom line, I wouldn't buy it again.
Sorry to hear you had a bad experience. Our own studio use and feedback from other customers has been very positive. Our tape does have some different characteristics compared to traditional tape which is why it can be used all weather. As far as being reflective, it does have some poly but is quite matte. See pictures of black and white below in harsh overhead lighting. Feel free to return it and we'll give you a full refund. Sometimes we just like what we're used to and that's no problem at all. Thanks for shopping at Strobepro.